Traditional content marketers focus on creating campaigns and individual articles. When they use AI, it’s often just to generate drafts faster without fixing the underlying problems of quality, consistency, or scale. The result is...

So first off, what is duplicate content? Essentially, duplicate content is content that appears in more than one place on the Internet. But this may not be as cut and dry as it seems....

Every few years, a shiny new acronym takes over the SEO industry. This time, it’s Generative Engine Optimization (GEO), and everyone’s talking about it like it’s the future of search. But let’s take a...

Here are a few recommendations for lunch, dinner, snacks – you name it! All within walking distance of the MozCon venue. Tony DiNapoli’s Family-style Italian  Walk time: 10 minutes | Address: 147 W 43rd StSuggested by: Kolleen...

When you pair it with an SEO tool like Moz Pro, you can show how optimising a specific page could lead to increases in traffic, what that traffic would cost to serve, and how much...

SparkToro helped me understand that my ideal customers are women aged 30-40 who spend time on Reddit, Google, and Pinterest. They care about brand prestige and storytelling and love treating themselves to gifts. I...

So I’ve heard a lot of folks kind of starting down here and saying, “Community is really important. This is something we have to get off the ground for our business.” And I’m not...

Click on the whiteboard image above to open a high-resolution version in a new tab! Hey, Moz fans. Welcome back to another edition of Whiteboard Friday. My name is Meghan, and I’m on the...

Align: Within the first second, visitors should feel confident they’ve found what they were looking for. This immediate connection is the opposite of bounce rate and sets the stage for deeper engagement. Qualify: Demonstrate...

Missed MozCon London 2025? Discover key takeaways from top SEO experts on AI search, brand visibility, and content ROI to future-proof your strategy....

So step one to communicating really effectively with your senior SEO stakeholders is identifying the outcomes that matter to them. That’s the goals, the things that they’re being tasked with, the stuff that they...

If two pages rank (home page and careers page) but serve different purposes, that’s fine, but if there’s overlap, you should fix it. Consolidate, canonicalize, or redirect overlapping pages When keyword overlap shows up,...

Point two is citations. These pieces of content are still getting cited in AI Overviews or in ChatGPT. They still sometimes provide the source from where they got the information. Okay, the clicks are...

Step 1: Understand your buyer’s intent and awareness level  Before deciding which content formats to create, consider: The stakeholder’s role in the buying process Evaluation criteria Familiarity with your product and solutions BoFu decisions...

So key points, as I say, it’s a tab like News and like those other things.  Unlike News and like those other things, it doesn’t get broken out unfortunately in Google Search Console. It’s...

If you run a local business, you know the rush: a new five-star review drops, and you’re riding high on social proof. But one bad review? It can feel like someone graffiti-tagged your storefront...

Now I am going to come over here and talk about best practices that we should be doing.  And I use the word “best practices” because AI Mode should be a result of all...

Purna Virji  — Principal Consultant & Global Program Manager at LinkedIn I’ve spoken at conferences worldwide but still need to disappear into a bathroom stall to recharge between sessions.  People are always surprised when I...

Is traditional SEO still worth it in an AI-first world? Learn how marketers are adapting to declining traffic, LLM search, and platform-specific strategies that work....

One of the main things I’ve noticed at events is that people tend to zone out or get distracted during talks. I have ADHD, and sitting still for long periods, especially after a full...

3. Impressions are good data Thirdly, impressions are just good data. There are a lot of things in SEO that we don’t have good data for. Impressions, we do have pretty good data for....

Unlike previous updates where we might see evidence of some degree of reversal afterward, HC stands out as one factor that shows no mercy. In short, there are no easy fixes. Reversing a damaged...

According to Garrett, AI Overviews for local search are “still garbage,” and not much has changed since 2024. The same core concepts reign supreme in Local SEO: proximity, relevance, and prominence. In 2024, Garrett...

When it comes to making strategic decisions about your content strategy, it pays to consider multiple factors and data points before making any drastic changes. And although I hate to be a cliche, the...

Get your first look at the highly anticipated MozCon London 2025 schedule is here! Dive into a full day of actionable insights and expert talks covering AI’s impact, conversion strategies, brand building, and more....

Here are some tips to make your content retrieval-ready: Ensure every section can stand on its own because the AI may lift it without the surrounding context Use clear, descriptive headings that act as...

What is AI Mode? Google announced that as of May 2025, AI Mode would be available to all users in the United States, with plans for a broader international rollout in the coming months....

Links still matter; that hasn’t changed. While tactics have evolved, they are still one of the key signals search engines use to understand authority.  In the original Whiteboard Friday video, Cyrus confides: “No, kidding....

If you’re not familiar with embeddings, think of them as mathematical representations of meaning. Instead of storing your literal search history, Google converts your behavior into numbers that capture relationships between concepts.  Basically, it’s...

Stop chasing traffic and trends without the data. We know that SEO strategies need to be more agile than ever, but staying grounded in your brand’s roots will consistently be the key. Here’s what...

The result was a fleet of intelligent SEO agents powered by Moz’s trusted API data and Relevance AI’s flexible and powerful platform. From content refresh recommendations to backlink prospecting workflows, we created solutions that...

Marketers are under pressure to do more with less, but building your own tools isn’t as out of reach as it seems. When I started out, I didn’t want to manage a big team....

I’m sharing a framework to help you align your brand and SEO, ensuring your presence is consistent and ready for how search works today and where it’s heading. Here’s what I’ll cover: How search...

So, once you realize there is some migration going on, here are some questions to ask. So first, a timeline. When is the launch date? That’s the most important thing. And how much time...

Struggling to explain or understand technical SEO? These real-life analogies simplify technical concepts, making SEO easier to understand and teach....

Here’s what I’ll cover in my MozCon talk: Social listening before you build Before you build anything, you need to listen. Find the corners of the internet where your audience already trusts each other....

The key thing to remember is that small changes do make a big difference, and steady progress is far more important than perfection.  It’s easy to get started, but here are a few common...

Vanity metrics are frustrating because they don’t treat SEO like a profit-and-loss function, where each page has to earn its keep. Recently, I was working on an enterprise e-commerce site with billions of URLs. ...

Startups would hit Series B and invest heavily in building content moats with aggressive velocity. I worked with content teams publishing an average of 100 blog posts monthly, with 40-50 writers on payroll. One SaaS...

So another way that is really helpful with stress is to have some techniques. This is a technique I created called BRAVE. So what is it? What does it mean? So B is “breathing.”...

Discoverability no longer happens in one place. It’s earned through repetition across the ecosystem, including social media, influencer content, press coverage, affiliate partnerships, and online communities.  The organic real estate that once fueled brand...

I’ve worked with enough brands to spot the same problem every time: the click that gets the credit is rarely the one that did the work. Here’s a typical example:  When shopping for a...

Custom event tracking gives you real insight into how users engage with your product, not just that they visited. It helps you understand what’s working, where users drop off, and how to improve their...

This year, MozCon is hittin’ the road to bring you fun and SEO insights. We’re excited to announce that London’s lineup is swiftly taking shape, with six confirmed speakers. Keep scrolling to get a...

So some examples of businesses I would say probably shouldn’t bother.  Rolls-Royce Aerospace Rolls-Royce Aerospace are actually called Rolls-Royce Holdings PLC, I think technically. So this is a company that sells small nuclear reactors...

Create multi-format content Most teams stop at blog posts, and that’s a big mistake. The brands that own the SERPs, like HubSpot, Monday.com, and Salesforce, build topic clusters beyond the blog. They include webinars,...

Getting cited in generative engines doesn’t follow the same playbook as SEO. In fact, some tactics that work in traditional search won’t help your visibility in ChatGPT, Gemini, and Perplexity. Here’s what to avoid:...

We’re talking about pain point pages, and what I mean by that is that these pages can actually be useful for SEO traffic because your users are looking for how to solve a specific...

Multi-market Brand Authority has two practical advantages. First, if you primarily serve the UK, Canada, or Australia, you’re going to be much happier with the data. Here are some concrete examples of score increases...

Set boundaries How to cultivate a successful mentoring relationship. I tell a story about when I did my counseling course like everyone was grown. We decided to set up a WhatsApp group. And the...

The fourth one, which is like the more fun, the actual actionable stuff that you come here for, is you’re going to map those themes to your platforms and also the content repurposing opportunities....

Struggling to turn SEO recommendations into results? Learn how clear communication and smart prioritization can bridge the gap and drive real impact....

Before we can identify the keywords our competitors are ranking for, we have to first identify who our competitors are in the first place. When investigating who you’re competing against for space in the...

With SEOFOMO, SEO you might think it’s like a niche. Yes, it’s a niche, but a lot is happening all the time. A lot is going on all the time. So it is worth...

Want more numbers? I’ve got you: Look in your GA4 analytics right now and check how much traffic and conversions you get from organic search compared to GEO. When you compare the numbers, there’s an...

Most SEOs can say they’ve struggled to explain the value of their work at one time or another. Explore tactics to navigate the challenges of communicating the value of SEO to stakeholders in this...

Prepare for feast and famine Almost every SEO freelancer has experienced feast or famine. One month, you might land multiple high-paying projects; the next, work could dry up completely This unpredictability can be frustrating...

If I could say this honestly, one reason attribution is so difficult is that some executives just don’t get it. Not all, of course, but generally, there’s a misunderstanding of how content works. I’ve...

Note the steady climb until Q3 (July) of 2023, with a precipitous drop into Q4 of 2023, followed by another, faster climb to current highs. Summer of 2023 was a period of historically high ranking...

This step is essential; without it, Copilot won’t scan the page properly or provide an accurate summary​. Review skills, recommendations, and certifications Copilot will highlight key details, including: Professional skills Endorsements and recommendations Certifications...

Collect competitor URLs using Moz Site Crawl or a sitemap export. Next, import the URLs into Google Sheets and apply the same GPT formula used for your site.  =GPT("Based on the string provided, assign it...

Perplexity AI is an intelligent research assistant that delivers accurate results with cited sources, prompts, and follow-up questions. It remembers past interactions for a more intuitive experience, making it a powerful tool for writers,...

So in both of these cases, you can generate this very large number of URLs that are getting basically no traffic. So what might we actually do about this or decide whether we want...

Using the previous example of “buying a house” as the seed keyword, I’ve grouped my keywords by low lexical similarity. Within the “how to buy a house for the first time” group, there are...

How I use AI for conversion optimization First, you need to give AI a webpage for analysis  You can copy and paste the text below into an AI tool for a quick messaging review....

I encourage you to wear your empathy hat and think about the biggest problems digital marketers and SEOs face today. A few topics we’re interested in include: SERP volatility and AI search features eroding...

When it comes to analyzing the root cause, we have several diagnostic tools we can use, and they reside on three different levels of data that we can get: the basic behavioral data, the next level data,...

Some SEOs are often so focused on rankings and traffic that they fail to focus on the post-click experience and miss opportunities to convert visitors. They don’t build a lead-generating machine because their bounce...

While high-volume keywords may seem appetizing, it doesn’t always yield meaningful returns. The initial psychological response to seeing high-volume keywords in your niche may whet your appetite, but it’s important to be pragmatic and...

Now my final one and probably the one that most people struggle with is being agile and adaptive. What this means is that rather than trying to plan out an entire year of content,...

Based on our depth of experience in keyword research, we’ve developed four perspectives to give you a bird’s eye view of the competitive landscape … (i) Keywords to improve This is the default view,...

In SEO, results take time. Hence, it is important to keep clients informed and engaged during onboarding to retain them. GUIDEcx makes this easy with a customer-facing dashboard that provides real-time project visibility. With in-app...

Well, actually, there’s lots of influencing factors you need to consider from an SEO perspective. And the first one that I’ll be talking about is audiences and messages. Although like from an SEO standpoint,...

While Moz’s Domain Authority (DA) isn’t a ranking factor, the Ziff Davis study confirms it’s a strong directional indicator of site authority, which aligns with the high-quality sources favored in LLM training​. In a...

This template allows for a nuanced assessment, helping you prioritize which content to retain, update, or remove. Performance benchmarking After scoring is complete and before you remove any content, establish a performance benchmark by measuring...

So now you’re like, “Okay, but Purna, how do I measure it all?” It’s not that hard. What I’ve really found is something that I call the four R’s of measurement, which is line...

Use Canonical tags Canonical tags are an effective way to resolve keyword cannibalization without removing duplicate pages. They tell search engines which page should be indexed and ranked as the primary page, while keeping...

With the new year underway, you may be wondering what strategies you should implement for maximum SEO success in 2025. Chima’s got you covered! In this week’s episode of Whiteboard Friday, she talks through...

Here’s how these tools can help: Topic generation: Input a seed keyword or query, and the tool suggests trending topics and relevant angles. For example, you could prompt an LLM to surface questions people...

The last thing I want to talk about is who is actually appearing in AI overviews.    So at the moment, we see on average about 6.4 links out, so links to third-party websites...

Using a dedicated Googlebot browser simplifies technical SEO audits and improves the accuracy of your results. Here’s why: 1. Convenience A dedicated browser saves time and effort by allowing you to quickly emulate Googlebot...

Here’s how to build and use prompt libraries effectively: Create reusable prompts: Identify recurring tasks, such as generating title tags, meta descriptions, or content outlines. Develop prompts that consistently deliver reliable results, using frameworks like the...

So, as I mentioned, your striking distance keywords are pages on your site that are already ranking, but they’re not quite in the top three positions. So I define them as pages that you’re...

Archive.org is an invaluable tool for SEO tasks, funded by donations. If you search for a domain and select the “URLs” option, you can access up to 10,000 listed URLs. However, there are a few...

If one channel shows a drop, but the others hold up, usually you suspect something went wrong with that channel. Perhaps your organic traffic was negatively affected by an algorithm update, for example. However,...

So, let’s imagine you wake up one day and are on page 1 for “men’s blazers.” We all want to be on page 1 if we’re selling men’s blazers. Then suddenly, you notice your...

Using a dedicated Googlebot browser simplifies technical SEO audits and improves the accuracy of your results. Here’s why: 1. Convenience A dedicated browser saves time and effort by allowing you to quickly emulate Googlebot...

There are four primary ways we collaborate with external contributors on Moz content The Moz Blog Whiteboard Friday The Practical Marketer webinar series MozPod Contributors are the reason why thousands of people flock to...

Google’s suggestion that off-topic content might be targeted by the algorithm made a lot of people nervous, and for good reason — “off-topic” is hopelessly (deliberately?) vague. Many sites legitimately cover a wide range...

Managing local SEO for your business shouldn’t require juggling multiple tools or endless hours of manual listing management. That’s why we’re thrilled to introduce the all-new Moz Local — your comprehensize platform for location data,...

Debugging endless code, racing against deadlines, and juggling clunky tools—sounds like just another day in the life of a developer. And then there’s your boss, who expects you to stay on top of new...

Caitlin Hathaway — Audience Development at MVF Prediction: I predict that 2025 will be the year brands focus on diversifying content strategies to reduce dependence on Google and safeguard against algorithm volatility. Why it’s important: This...

Managing reports in Looker Studio feels overwhelming when working with various data sources. To make this process more efficient, I leverage Looker Studio automation with LLMs (Large Language Models) to generate and update reports...

So before we kick off, there are a few things that you’ll need in terms of data in order to build your forecast. Firstly, 12 months traffic data. So this is effectively you can...

As a content creator, I spend a lot of time creating videos, graphics, and slides for speaking engagements. It takes up a lot of time, and I’ve found myself increasingly turning to AI tools...

Now you have a really good sizable SEO list of keywords. But what about coming outside of SEO? What else can we find out there?  Social media. I love using social media to do...

Looking for SEO AI tools to improve your process and workflows? Mike King shares 24 ways he’s using AI plus custom GPTs you can start using now....

Struggling to keep up with SEO changes and traffic drops? Lily Ray shares 17 strategies on the future of SEO to help you prepare foe 2025...

If you’re an existing Moz Local customer, you may be wondering, “What does this mean for me?” We’ve got you covered.    All existing customers will be automatically updated to the new Moz Local....

Look, I know it’s tempting to skip the foundational bits of a guide or a course, jump straight into SEO tools, and start implementing changes. After all, time is a hot commodity, right? But...

Black Friday, the day after Thanksgiving in the United States, marks the official start of the holiday shopping season. Traditionally, it was a brick-and-mortar shopping event, with crowds flocking to stores for steep discounts...

Up next, we have price anchoring. So price anchoring is a great mental model that has lots of different strengths to it. I really recommend you dive deeper into this one and explore it...

8. Infuse content with empathy Empathy in content creation means anticipating user needs, guiding them through challenges, and creating a supportive experience. As Roshni Shaikh, a conversion strategist from Cape Agency, says, “Content shouldn’t...

Comprehensive organization schema markup But for Google, you need to go a step further into semantics. Everything you just said about your brand with on-page text, say it again through comprehensive schema markup. This...

This post expands on something I discussed in my talk at MozCon two years ago: I believe that a lot of time spent on keyword research is essentially wasted. Don’t get me wrong —...

Now, let’s move on to automating monotony. I think for most people, we think of automation as super technical or, you know, having AI kind of come in and do the work for us....

This release is a landmark event because we migrated MozBar to V3 of the Moz API. As software developers & marketers, we wanted to show first-hand how bringing products to life with our new...

So just to quickly recap, what I found was sites that had lost in the September 2023 and March 2024 Helpful Content Updates, the last one was merged with a core update, although I...

Here at Moz, we’re always looking for ways to build our community of like-minded SEO enthusiasts who enjoy the constant challenge and evolution of the search marketing world. Between MozCon, our involvement in various...

What I believe and why I think SEO content has a packaging problem, is because the traditional way that we, as SEO content creators, have been encouraged to create content looks like this. Right?...

Keep location & language in mind If you’re tracking globally, word choice matters. For instance, in the UK, you push a “pram,” not a “stroller,” and wear a “jumper,” not a “sweater.” It’s important...

Final way I recommend using ChatGPT for SEO is really creating your custom tools. I think one of the biggest powers is that ChatGPT is going to empower us to be a community of...

Do the same thing for each subsequent “URL # links to A?” rows.The reference to column B “Links to Target URL” isn’t going to change, but the reference to the related URL column will....

But Ross, I don’t know how to go into Reddit. Reddit hates marketers. You’re right, it does. I’ve been blocked from Reddit about eight times in my career. I keep coming back though, and...

Host: Chima Mmeje Topics: SEO, digital PR, eCommerce, marketing strategies, and more Frequency: Every 2 weeks Where to listen: YouTube, Spotify, Apple Podcasts Learn more: https://moz.com/mozpod Of course, it wouldn’t be a list that...

So when we’re in BigQuery, how do we actually build this dashboard? So BigQuery uses SQL, which is just a programming language. If you’ve used something like XL, you can think about it like...

5. Create a content refresh process Content refreshes are a large part of Pipedrive’s SEO strategy. There are many ways to optimize content, but here’s the process we’ve found most impactful at Grizzle: Use...

So we’re gonna dive right in. I’m gonna give you some really practical ways of tackling this challenge, and we’re gonna start by just unpacking what does “no” actually mean? Where does a “no”...

Many SEOs believe that experience automatically qualifies them for leadership roles. However, leading a department requires more than SEO expertise. In an article for Moz on retention strategies, Jon Martins, the Operations Director at...

Google has long been a little bit cryptic about major algorithm updates. Way back in 2011, with the launch of the first Panda update, Google said: “This update is designed to reduce rankings for...

Now, in terms of the channels that you can go through, and I will acknowledge I’m paid. So a lot of this is paid-specific, but there is some organic pieces here too. Google Google...

Here are six things we did to fix the client relationship: 1. Revisit core values At Vixen Digital, we turned to our core values—honesty, transparency, and respect— to try to mend the relationship. We...

This dashboard is now a Swiss Army knife of data that allows you to slice and dice to your heart’s content. Below are a couple of examples of how I use this dashboard to...

Third-party, this is one of my favorites as someone who works in local SEO. So we’re always looking for opportunities for our clients to get partnerships because building your like brand, building your community...

The next section we’re going to talk about is how you can apply modifiers to your keywords to enrich your keyword lists. So there are lots of different modifiers, and what this will look...

Go beyond traditional keyword research tools and ask people All the above methods (albeit excellent) tackle already discovered opportunities that you or your competitors are already ranking high. But how about venturing beyond that?...

Now, before we kinda dive into that, I wanna make sure everybody understands what I’m talking about when I say local pack rankings. So when you do a search on Google, let’s say your...

Hopefully, with all your data prepared and pre-meeting emails sent, you’ll feel ready to walk into your client meeting with confidence. Now, let’s talk briefly about running the meeting and how to keep everyone...

So, starting at the top of the funnel, with informational search, this is people who are not necessarily even thinking anything to do with a conversion, not even at an early stage necessarily. They...

So, how might this impact Google consumers in the broadest sense? At this scale, we don’t have much precedent. I’m old enough to remember both the Microsoft (2000) and AT&T (1982) antitrust rulings and...

As with any task, you want to maximize your efforts and find the best opportunities. So, before we dive into link prospecting, we need to identify competitors to compare our backlink profile to. If...

All right, last question you’re gonna ask yourself, is this video helping to drive sales? I’m sure that you have been in the situation, like I have, where your boss, your client comes to...

I covered some of the potential arguments either way in my previous post, but the truth is that right now looking at how little traffic these models are driving, it’s probably not hugely impactful...

You cannot read an SEO blog without someone using the word “trust,” whether that’s trust signals, trusted sources, trust factors, or trusted content. But here’s the problem: the public has lost trust in most...

And what I always encourage beginners to experiment with is get a Proof of Concept. Just see if these different tools are capable of doing the thing that you want them to do. So...

Drive Execution & Growth: SEO Audits in 2023 … and Beyond Aleyda Solis Aleyda demonstrates how comprehensive audits can enhance SEO execution and growth, presenting seven key actions to integrate into your process. She...

But you’re probably here more for the new ideas. So new ideas that came from reading these docs, and these are hypotheses, these are ideas of things that we could test, that may or...

I calculate that I’ve been tuning into Mike Blumenthal’s take on local search for about 20 years now. There’s a reason his voice has become such a trusted one in the industry, and I...

If we think about organic traffic and SEO and how we can cater to this search behavior, dresses have a really high search volume. Then you’ve got blue dresses, which have about 18,000 searches...

Moz’s own Tom Capper gave a fascinating talk on the critical importance of understanding how Google views search intent as a means of informing how we can support customer journeys. Search intent is typically...

Here’s how I approach prospecting: I start by using Google Search operators to find relevant websites. For example, suppose my client’s site is about sports, specifically marathon training. In that case, I might use...

Now, as I mentioned, there are caveats when it comes to optimizing. It is appearing. It’s like the featured snippet where you want to appear in there, but you’re not necessarily going to show...

When you really dig deep into the fundamentals of SEO, it has everything to do with emotion. Search engines use complex, ever-changing algorithms to make sure they are serving the most relevant and highest-quality...

A: This topic has come to the fore, especially since Google’s rollout of the Possum filter on September 1, 2016. Businesses at the same address (or even in the same neighborhood) that share a...

So, how do we communicate the value of SEO beyond just that traffic and maybe leads to your senior management team? First off, you need to look at what are the business goals. Now,...

At the outset of today’s column, I referenced the Google leak in passing. If you’d like to hear more commentary on it from a local SEO perspective, here are two excellent conversations to tune...

Are you still sleeping on brand as a ranking factor? Explore Tom’s detailed takeaways from the Google leak, with an emphasis on understanding Navboost queries, a click-based ranking system, and branded search....

Every solid business or organization needs an overall unique sales/value proposition (USP/UVP), but individual offerings need one, too, to differentiate them from competing products/services. When hoping to win customers with specific requirements, a forthright...

But what you need to think about is the fact that consistency is going to be key because what you don’t want to do is chop and change the way that you add your...

The Ace Twitter thread began with a profile expressing disbelief that the brand should still be operating if it couldn’t price-match larger competitors. The above anecdote shows that same mindset being transformed by an...

I can assume that if Google algorithms can tell whether an entity is relevant to a topic, they can also tell when links are topically relevant. I suspect that Google’s algorithm prioritizes links that...

The final idea is article Schema. Google has said before that they love structured data. It helps them understand the site better. Article Schema is a form of structured data that includes the headline...

This specific page is a magnet for over 9,500 monthly visitors through organic search, ranking for more than 16,400 keywords, and holds an organic traffic value estimated at $42,400. The cornerstone of Airtable’s success...

Here is an alphabetized starter list I’ve put together of common categories for a variety of places of worship, but if you don’t see your best choice on this list, search PlePer to see...

Learn how to integrate SEO and paid search into your marketing strategy in order to avoid unnecessary spending, have a unified brand message, and achieve sustainable long-term growth....

And… that’s a wrap! Catch up on the second and final day of MozCon 2024 in this day-two recap....

In his inaugural MozCon talk, Garrett Sussman explored the untapped influence of searcher bias in SEO. Following up on his Moz Blog post on the psychology behind search, Garrett dove deeper into the psyche...

When ChatGPT captured the public imagination in early 2023, there was a scramble at many companies to launch “AI” features. It was easy to get caught up in the excitement, but sometimes the onslaught...

Now, I must say the way this is written about in the documentation is quite arcane. There’s a lot of sort of Google-specific jargon and terminology, a lot of links to other documents that...

If your face is still hot from having a really poor experience at a local business, you can forget to ask the most important question. Before you take to your phone or keyboard to...

Even if you weren’t born yet in 1980, you may have heard this American pop culture catchphrase stemming from an episode of the wildly popular soap opera Dallas, in which the TV show’s villain...

So, some of these stories become more interesting when, instead of presence, we look at share of voice. So, share of voice is a metric we have in STAT that, rather than just looking...

Here’s a challenge: search “SEO RFP” on Google. Click on the results, and tell me how similar they are. We did the same thing every other SEO does: We asked, “What words are thematically...

At the start of the March Core and Spam updates, Google claimed it intended to reduce unhelpful content in search by 40%. After the conclusion of the March Core Update on April 19 (which...

Discover how to optimize your e-commerce website’s sitemap with Stevy’s six steps in this edition of Whiteboard Friday....

So you’ve secured your ticket to an industry event—lucky you! It’s time to gear up and make the most of this experience. Whether you’re attending in person or via a remote-friendly livestream option, preparation...

And it is. SEO action tip Use power words in your titles and meta descriptions. Don’t overdo it, but see if you can sprinkle in words that give off trust signals: Accredited Certified Proven...

These aren’t easy questions. On the one hand, many of these sites do clearly fit Google’s warning and were using their authority and reputation to rank content that is low-relevance to the main site...

Seattle Asian Art Museum Located at Volunteer Park in the Capitol Hill neighborhood of Seattle, the Seattle Asian Art Museum is another location of SAM. The featured exhibit, Anida Yoeu Ali: Hybrid Skin, Mythical...

So, to be able to do this, you can actually conduct content audits for your website if you are an existing startup, and then see if you have any missing points against your competitors...

Prerequisites First, you’ll need a CSV containing all your internal links. At the very least, your file should have a column for the source (origin of the internal link) and a column for the...

Know your value It’s essential for women to recognize their worth and advocate for themselves in the workplace. It’s important to know your value and not be afraid to own it. For a lot...

Here, there are options to: Spruce up the styling with fonts and colors Control how and when the popup appears Update headlines and text Turn the popup on or off Set an action or...

So one of them is a lot of SEOs right now, and a lot of website owners are saying that they feel independent sites have recently, and especially in these recent updates, been heavily...

Why do visitors who start on service pages convert into leads? Because they have commercial intent. Every SEO learned this on day one of keyword research class. But let’s ask a question less common...

Decide on the type of agency Before moving to an agency, research it well. Decide whether to work in a small, large, or multinational company. The benefits from the large agency may be that...

Download a PDF version of the above checklist for your office or to share with employees to ensure you’re having your best and most productive client meetings. Detailed key to the checklist: 1. Check...

So let’s do priority first because this is the big one. Canonicals Firstly, we’re going to take things off in the canonicals. Suppose that we have some canonical problems across our website. Let’s say...

Let’s consider the example of developing author pages for a blog. At first glance, this may seem straightforward, but it involves multiple components and collaboration across teams: Page design (UX): The user experience team...

While AI can produce content en masse, it often lacks the personal touch and depth that E-E-A-T demands. Here are the pitfalls of unguided AI content and how to avoid them. Problem 1: Lack...

We also set up a completely separate practitioner listing that brought in another 80—90 calls a month without competing at all with the client’s main listing. However, it’s not easy to keep the leads...

Now, when you’re thinking about going headless, there are a couple of things to know. Well, first off, is how headless works. The key thing to understand is that the back-end system, that system...

I will make three arguments for leaving your website totally unblocked for AI bots: Present-day traffic acquisition Present-day brand exposure Future developments in LLM-powered tools Present-day traffic acquisition I recently saw Wil Reynolds speak...

Do you know what good looks like? Building on the example above, a skill set that will become increasingly vital for success is the ability to understand and anticipate consumer tastes and preferences. As...

To achieve the desired outcomes, we implemented a comprehensive migration strategy. Our approach involved the following key steps and activities: Kick-off and alignment We initiated the project with a round of introductory calls to...

However, we’re putting that to one side for today. I just want to talk about not necessarily traditional organic results, but not sponsored results. So what’s actually in position one, excluding ads? Well, most...

Now, let’s deal with the task at hand. Now that you have calmed yourself down and got a clear head, it’s time to get on with the task. There are all sorts of techniques...

Start by taking in these three home truths: 1. You’re not wrong… some people’s online behavior can be anti-social If, like the restaurant owner, you don’t want to look at your local business reviews...

Now what can you do about it? Now, again, there’s no one silver bullet. If you do all these things, I hope that these would help. These have helped us to be able to...

Content: Blog posts, videos, podcasts, whitepapers, webinars, industry reports, etc. Structure: Tagged by type, solution, audience, author, industry, topic, etc. A catch-all resource section of product news, blog posts, podcasts, case studies, press releases,...

Once your site is successfully connected, you should have another tab open the URL of the site you entered with a box indicating that it’s connected to the debugger (don’t worry; that box is...

7:30am — Registration & breakfast 9:00am — Opening Remarks + State of the Industry Ethan Hayes Moz’s new General Manager will be kicking things off early on the first day with a warm welcome,...

A good way of understanding how your users are engaging in the content to begin with because you could use any of these as a template. It’s not necessarily going to reflect your users,...

Ultimately, Google’s “weather” isn’t a natural phenomenon — it’s driven by human choices, reactions, and, occasionally, mistakes. Whether the changes are heuristic or machine-driven, they’re all driven by the same core philosophy and business...

Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of...

While globalization has connected the world like never before, successful localization requires more than surface-level translation. By aligning content with nuanced cultural insights, brands can overcome barriers to build authentic multi-local engagement. In marketing,...

So what are the key takeaways, and how do you kind of put this into practice and get going into having more of an inclusive kind of link building kind of strategy? Update your...

How significant? Enough that Near Media needed to produce a visual glossary to help us all understand what the new elements are. Their outlet is doing a great job at tracking the ongoing evolution...